Kabali Branding Going Way Overboard?

From tying up Air with Asia airlines to Citi Bank releasing credit card with ‘Kabali’ look, the superstar’s film is everywhere while the makers are making sure to target at gigantic promotions for the film which already garnered huge hype.

[m9ad]

The latest one in this promotions craze is tying up with Muthoot Finance which has released silver coins which will have Rajinikanth’s image embossed on them and they are inviting bookings for the silver coins and pendants. But this promotional spree seems to be going truly overboard.

The hype is already at peaks and the film is in such a situation that it has to deliver more than 100% to satisfy fans and regular movie goers. With this never-ending and over the board buzz and promotions, isn’t it time for the makes to relax and allow the film to speak?