No price wars: Ram Charan Services to remain humble

Mega hero Ram Charan venturing into aviation sector is like exploring a different avenue totally away from the filmy glamour and glitz. After obtaining No-Objection certificate from Director General Civil Aviation last year, Ram Charan’s Turbo Mega Airways Private Ltd. is all set to launch its regional services very soon.

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The only thing remaining is to get the Air Operation Permit from DGCA and begin services from June or July. Ram Charan’s three leased aircrafts’ air services is going to begin being very humble and isn’t going to entertain the pricing wars which are in vogue in the current scenario.

For creating a brand image, besides having a big celebrity like Ram Charan as brand ambassador, the ‘trujet’ wants to bank upon improved and humble customer services rather than going for giving in pricing wars going for concessional rates and other tactics steering down the prices to woo customers.