Non Local Beats Local in Advance Booking

When it comes to their language, Tamilians are known to be very serious with regard to their ethnic identity, especially their language and appear to be reluctant to speak Hindi. In that State a non-local language film, in fact a Hindi film has beaten the local films.

[m9ad]

Bollywood movie ‘Ae Dil Hai Mushkil’ is doing phenomenal business regarding advance booking leaving behind Dhanush’s ‘Kodi’ and Karthi’s ‘Kaashmora‘. This is something more than a mere surprise as Hindi is rarely spoken in Tamil Nadu and only recently the Tamilians are showing little affinity towards the language.

Dhanush’s film ‘Kodi’ and Karthi’s ‘Kaashmora’ garnered really good hype after their trailers were released and the buzz surrounding both of these films is mostly positive. However, it’s surprising to see that people are more interested in ‘Ae Dil Hai Mushkil’ over the local films coming this Diwali.