Karan Johar made a big announcement on Wednesday, revealing that Dharma Productions will be handling the North theatrical distribution rights for the highly-anticipated film “Devara,” starring NTR, Janhvi Kapoor, and Saif Ali Khan.
Teaming up with AA Films, Dharma Productions has secured the rights for the North Indian market, a move that has garnered significant attention.
AA Films, led by Anil Thadani, specializes in distributing Hindi-dubbed films across North India.
Their track record speaks volumes, having successfully released blockbusters like “KGF” and “Salaar” in the region, despite stiff competition from Shah Rukh Khan films like Zero and Dunki.
The collaboration between Karan Johar and Anil Thadani has proven to be a winning formula in the past, with their combined efforts behind the blockbuster success of films like “Baahubali: The Beginning” and “Baahubali 2: The Conclusion.”
Even a disaster like Liger got an opening of 5 crore net in the North which was more than Pushpa’s Hindi version opening day collections, thanks to their robust distribution network.
Karan Johar and Anil Thadani joining hands for Devara is a huge boost for the film in the Hindi belt. It would get a huge release with an ample number of screens and shows in the best theaters and if the film lives up to the expectations then Devara can collect 100-150 crores in Hindi alone.
This could be a huge opportunity for NTR to score a pan-India success as a solo hero without SS Rajmouli.
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