Rajamouli is the man who initiated the pan India momentum in Telugu cinema with the epic success of Baahubali. This is the first Telugu film that truly went global and created a sensation of epic proportion in Hindi as well.
There are a handful of Telugu films that have considerably succeeded in the Hindi market after Baahubali with the most prominent one being Pushpa 2.
But when we compare the volume of the Telugu films that are being released in Hindi with the tagline of pan India cinema and the actual number of films that are succeeding in bringing Hindi audience, the success percentage is negligible.
It has become extremely common for Telugu heroes to go after the pan India tag these days and upscale their films correspondingly. Almost every other notable film will be releasing with the same tag in Hindi only for it to fail to recover even the promotional costs at the bare minimum.
The emphasis must always be on making strong commercial film at the fundamental level, rather than an amalgamation with Hindi audience in mind. This is a crucial trick that films have been missing in the recent past, and the results are overwhelmingly clear here.
The next big round of expectation will be on Allu Arjun’s Raaka. Considering that, this is his next film after Pushpa 2, which created a madness sensation at the Hindi box office, the discussion will be on the Hindi outcome of this sci-fi actioner.
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