Planned controversy to boost collections- new trend?

Is this the latest trend in town? Well, controversy of any kind has been always good for the run of the film. But even within controversies, there are one’s that happen organically and in an unplanned manner and there are few which are planned by the makers of the film itself to boost the collections of the film. It seems like we now the latter kind of controversies are gaining traction among the industry.

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A new controversy has erupted today where a director of a small film has come out in open taking an all out jibe at the lead actor of the film and accusing him of stealing his credit. The film in question has had good opening without any doubt but it seems like the controversy has been forced onto so that the movie remains in news and collections remain steady as a deluge of new films are going to arrive soon. We have to see if this controversy has an impact on the collections of the movie or not, for now though this small film is already a break-even venture in few areas.

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Akhil

Akhil, a passionate young writer, started his journey at M9 News and has since become a key member of the team. With a deep love for Telugu cinema, Hyderabad city news, and a keen interest in general affairs, Akhil br…

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