Pushpa 2 Non Theatricals: Blasting Number

With the kind of success Pushpa achieved, it is only natural that the sequel does some explosive pre release business. In tune with this, the makers announced that Pushpa 2 has done Rs 420 crore in non-theatrical business.

In that case, Pushpa 2’s non-theatrical business alone is far bigger than the full business(theatrical+non theatrical) of most pan-Indian films.

One reason behind this will be the massive OTT deal from Netflix which must have fetched an unprecedented prize. This is due to the massive success of the first part in the OTT space and the mad anticipation for the sequel.

The audio rights and satellite rights could also be pulling up mad numbers. While such massive deals are anyway expected for pan-Indian films, Pushpa 2 might have taken it further by doing record business using the sequel advantage.

The deep penetration of Pushpa mannerisms and songs in the pan-Indian and also global markets must have triggered the sequel to do unprecedented numbers.

Mythri Movie Makers who invested heavily in the Pushpa world must be laughing their way to the bank with the kind of numbers that the sequel is putting up.