
As a result, the big brands are after her to sign endorsement deals. We have seen her endorse leading e-commerce fashion giant, Myntra, and today, she shot for a noted toothpaste brand. Buzz is that she is on the verge of signing few more brands and she also increased her remuneration.
“Samantha’s brand value has started soaring ever since the Family Man 2 release. Divorce may be an anti-sentiment for films but from brands, it is all about popularity. Samantha can easily bring that value to the brands she endorses. So, the big companies are after her,” analysts say.
Even in the case of the films, Divorce may not be anti-sentiment if she carefully plans the films she does. The actress will be next seen in Gunasekhar’s Shakuntalam, her maiden period film.
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