SSMB28 – Blockbuster Heroine A Double-Edged Sword

Mahesh Babu – SSMB28Mahesh Babu – SSMB28 What has been the talk for the past few months is now officially confirmed. Pooja Hegde is the heroine opposite Superstar Mahesh Babu in his upcoming yet-untitled SSMB28. The choice is no doubt excellent, but it is also a double-edged sword. Here’s why?

Pooja Hegde is a value addition for any biggie right now. She is the most sought-after glamour heroine in the Telugu film industry currently. What’s more, the Tamil film industry too is waking up again (she debuted in Tamil) to this fact. She has signed one and has other offers in the line.

It means that Pooja Hegde’s dates become critical for the smooth progress of the shoot. Any delay in the shoot will also invariably delay the final plans (regarding the release). It could be as simple as a move from summer 2022 to Independence Day weekend. The artist’s dates play a critical role.

It has happened with Mahesh Babu in the past. Khaleja, with the then super busy Anushka, was a mess in date management. And, there is Maharshi, which also had Pooja Hegde.

But, more than all that, it is the pandemic situation that raises uncertainty. When you have a top star like Pooja Hegde, it is a naturally expected issue. And unfortunately, she has nothing to do with it. She is ready to adjust whenever necessary, but then some other problems crop up. We have Radhe Shyam and Most Eligible Bachelors as examples of this.

Trivikram Srinivas handles SSMB28, which Harika And Hassine Creations banner back. S Thaman provides the music.