Tagline or no tagline nothing much happened

Sundeep Kishan’s Okka Ammayi Tappa has been making enough news off late for its aggressive promotional activities. The film was in much controversy where certain objections were raised that the tagline of the film ‘all Indians are my brothers and sisters” is quite demeaning to the film and should be removed.

[m9ad]

The matter was even taken to the film chamber where all these issues were discussed and the makers finally had to remove the tagline from the title. In today’s day and age tagl ines have become an important part of the film titles and also generate a good buzz for the film.

But after seeing the hungama around this tagline one feels that nothing much has been received as the tag line was not in much circulation and many didn’t even knew about it. Whether the tagline now stays or not it is the film which should run well and save Sundeep Kishan’s career which is looking shaky at the moment.