Tamannaah: From Disappointment to USP

Rajinikanth’s Jailer is recording good advance bookings not just in India but also in the US. In Hyderabad, the film is recording better pre-sales than Megastar’s Bholaa Shankar. So what turned the tide in favor of Jailer?

A month ago, when the first song of Jailer, Kaavaalaa, starring Tamannaah, was released, many termed it a disappointment. It was said the song is a poor copy of Pushpa’s Oo Antava Mama, and Tamannaah was no match for Samantha.

But slowly, the song went viral on Instagram reels and became popular with the target audience. The song has garnered more than 100 Million views in less than 30 days since its release, which is no mean feat. Tamannaah’s glamor quotient was definitely its biggest USP, which made it popular. Tamannaah’s glamor feast has rarely failed, and this time as well, she is successful in adding some hype to Jailer.

The well-cut trailer has also helped Jailer’s cause by connecting well with a section of the audience, which is evident in the ticket sales.

Now director Nelson has to deliver big time, and if things go in the film’s favor, we might see a hit film in Rajinikanth’s career after a long time.