Mega Prince Varun Tej’s Korean Kanakaraju, directed by Merlapaka Gandhi, has emerged as one of the most-awaited releases on the horizon, thanks to its impressive pre-release business and steadily growing market buzz. Meanwhile, the film has hit the jackpot with its lucrative non-theatrical deals.
It is heard that the film, mounted on a budget of approximately 38 crore, has already generated around 26 crore from its non-theatrical rights. With such a substantial recovery achieved before release, the makers have significantly strengthened the project’s financial position.
The film’s marketing campaign has contributed immensely to this positive outlook. Its entertaining teaser sparked curiosity among audiences, while the musical promotions further elevated the excitement. The sustained response has helped the film create a favourable impression in the trade, resulting in big deals for its theatrical rights across multiple regions.
If the strong buzz converts into audience footfalls, the Varun Tej starrer could be well positioned to emerge as a profitable venture after its theatrical release.
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