Vijay Deverakonda Timed and Planned it Well

After sparking a lot of debate about his silence, Vijay Deverakonda earmarked a whopping 1.3 Crore for helping the middle-class suffering due to the Lockdown through his The Deverakonda Foundation (TDF). He silenced his detractors with this announcement the other day.

The entire episode is a classic example of good marketing. There was a lot of coverage in the press asking why he did not contribute when his co-stars are doing. If he had announced the same when every hero is doing, he should at most be one in many.

But now, he got separate coverage with this announcement. Furthermore, there are speculative stories about why he chose to donate to his foundation ignoring the CM Relief Funds and the Corona Crisis Charity floated by the Telugu Film Industry. Vijay Deverakonda ensured that he is in media news constantly throughout the Lockdown.

While all the celebs are talking about helping the poor, Vijay Deverakonda calls his charity as the Middle-Class Fund (MCF). Middle Class is the vulnerable section as it can not say it is hungry and does not have the luxury of plenty like Rich. This care for the middle class will further earn him goodwill. So, Vijay timed and planned it well.