Vishwak Sen’s Laila has been torn apart by critics and audiences alike, with many calling it one of the most disgusting films in recent times.
The backlash on social media has been brutal, as if Telugu cinema has never seen vulgarity before.
Producer Sahu Garapati of Shine Screens reportedly invested around ₹20 crore in the film, trusting Vishwak Sen and the director to deliver a youthful entertainer.
However, this blind trust seems to have backfired badly, as the film turned out to be an unwatchable disaster that wasted both money and resources.
According to sources, Laila will stream on Amazon prime Video and also on Aha.
While the film has been a disaster in theaters, the massive backlash has sparked curiosity among some viewers. It has now become a case of “bad publicity is still publicity.” Many now want to see just how vulgar and offensive it really is.
People on social media have slammed the film for its excessive skin show, double-meaning jokes, and outright crassness.
Discussions about one particular scene, where Vishwak Sen carries heroine Akanksha Sharma and runs making circles in a park, has gone viral, further fueling interest among a section of the audience.
Ironically, this unwanted attention could work in favor of Prime Video and Aha. Even if viewers watch the film on fast-forward, it still contributes to the streaming numbers.
In the end, Laila’s disastrous theatrical run might just turn into an unexpected advantage for its OTT release.
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