Jr NTR will be seen on the big screens in another couple of months as his Devara is scheduled for release on the 27th of September. With just two months for release, the team is still in hibernation as there is no fresh promotional material now.
In the case of Prabhas’s Salaar and Kalki, they could get away with zero promotional efforts. Despite the low-key promotions, these films could work at the box office either due to the content or the existing vacuum for big event film experience.
In the case of Jr NTR, the lethargic approach for the promotions might not work. Well, the openings might be there in Telugu but if the unit wants even a sizeable chance in the Hindi belt, aggressive promotions are needed.
Despite the release fast approaching, the team is content with a single song and that’s about it.
It shouldn’t be long before the team starts the unveiling of fresh content if they want any hope of kickstarting a whirlwind campaign for the film.
Just because Prabhas could get away with weak promotions for Salaar and Kalki, it doesn’t mean other heroes will have this advantage.
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