We Recreated 70’s & 80’s Vizianagaram for Peddi

Mega Powerstar Ram Charan is ready to mesmerize audiences across the globe with Peddi, a film that has already created huge buzz and anticipation with its captivating songs and teasers. Directed by Buchi Babu Sana and produced by Venkata Satish Kilaru under the Vriddhi Cinemas banner, the action drama is shaping up to be a visual and emotional masterpiece.

Art director Avinash Kolla recently opened up about the immense effort put into bringing the unique world of Peddi to life. To authentically recreate the rustic 1970s and 80s backdrop of the Vizianagaram district, the pre-production alone demanded nearly a year of intensive research and planning. He shared that his team constructed 24 massive, highly detailed sets to perfectly capture the essence of the villages, streets, and houses from that specific era.

Further raising expectations, Avinash Kolla provided an interesting update on the recently wrapped-up shoot for a lavish special number. The art department built a massive, visually stunning set in Hyderabad tailored specifically for this sensational track composed by AR Rahman. He further stated that Ram Charan’s performance will be greater than Rangasthalam.

Avinash Kolla assured fans that this extravagant backdrop, paired with a major surprise element, is designed to give an unparalleled big-screen thrill and will be a sure-shot visual treat. Promising a spectacular theatrical experience on every front, Peddi is confirmed to hit screens on 4th June.