How Will This New Idea Work for Big Film in US?

The makers of Rajnikanth’s upcoming sci-fi movie ‘2.0’ had planned something really innovative and interesting for promoting the film worldwide. A 100-foot tall balloon with images of Rajinikanth and Akshay Kumar will be released in Los Angeles and this balloon will travel around the world promoting the film.

[m9ad]

But, we should take note that it’s not in India and unlike in India, there wouldn’t be the local crowd on the streets to see this balloon. Anyhow, this is a new idea and the unit of the movie can use this for attracting the local audiences by airing the news on television channels and telling them what they did outside the country to promote the film.

This strategy may not reach the target audiences in the United States or the other countries and cities like Australia, London, San Francisco etc. Of course, this is an innovative strategy that would fetch rich benefits in the long run and give the scope for the makers to maintain the hype. Hope Rajinikanth and Akshay Kumar’s images on the100-feet tall balloon woo the audiences worldwide.