Will The Director’s 5-Year Gamble Pay Off?

Tharun Bhascker made a remarkable debut with the film “Pelli Choopulu.” He followed it up with “Emaindi Ee Nagaraniki,” which developed a cult following on social media. Now, after a five-year hiatus, Tharun is returning with “Keedaa Cola,” a crime comedy.

Following the success of his first two films, numerous producers expressed interest in collaborating with him and casting big-name stars in their projects. In fact, a film with Venkatesh was nearly set to begin production.

However, unexpectedly, Tharun decided to shelve all those star-studded projects and announced that his next film is going to be an unconventionally titled film, “Keedaa Cola,” predominantly featuring newcomers and Brahmanandam.

This move seemed audacious and unconventional. Nevertheless, Tharun was confident this script was strong enough and Keedaa Cola would be the perfect film to showcase his prowess as a talented director and storyteller. He dedicated over five years to making this film.

The success of “Keedaa Cola” at the box office will play a pivotal role in shaping Tharun’s career. If it resonates with audiences and performs well at the box office, it could provide a significant boost to his standing.

Both viewers and producers may start to place more faith in his creative vision and convictions. This success could open doors for him to tackle projects with even more unconventional and daring content, potentially featuring bigger stars.

Conversely, if “Keedaa Cola” fails, Tharun might find himself back at square one. He would need to compromise on his creativity, adhere to industry norms, and produce more conventional content to stay afloat in the competitive film industry.