Aggressive Branding in Jagan’s Padayatra Inspired from Naidu?

Opposition Leader YS Jagan Mohan Reddy recently crossed the 500 Kilometers mark in his Padayatra. The party is aggressively branding the padayatra route to woo the public. One AV (Audio visual) van is continuously playing songs on Jagan and Navaratnalu.

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All along the Yatra’s route and five video vans with LED screens are playing videos of Y.S. Rajasekhar Reddy and his welfare schemes. 800-plus flexes and hoardings in the route, 1,000-plus stickers distribution and 5,000-plus YSRC calendar cards distribution every day are being undertaken.

But then, this is very much the approach undertaken by Telugu Desam Party during Chandrababu Naidu’s Vastunna Mee Kosam Padayatram before 2014 elections. Jagan’s Team seems to have taken a cue from their rival party and is employing the same technique.