It is known that the Indian Premier League is currently being streamed on Jio Cinema free of cost. Earlier, IPL was digitally streaming on Disney+ Hotstar for a premium pricing of up to Rs 1499/ year. For those wondering why Jio Cinema is streaming the hugely followed tournament free of cost here’s the story.
The opening match of the 2022 season which was streamed on Disney+ Hotstar for a priced streaming had 8 crore viewers logged in. Comparatively, Jio Cinema recorded 12 crores logged-in viewers for the 2023 season’s opening match when it started to stream IPL free of cost. Jio Cinema saw a 50% spike in audience due to the free stream.
Reportedly, through the course of the 2022 season, Disney+ Hotstar made Rs 2200 crore through subscriptions and advertising.
Coming to the 2023 season when Jio Cinema started to stream IPL free of cost, the firm reportedly made Rs 3239 just through advertising which is much higher than what Hotstar made through subscription+advertising combined.
The logic here is that Jio Cinema is reaching a larger audience with the free stream and hence the higher advertising income. But will this be a sustainable model? We shall wait and see.
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