If we take a look at the BARC ratings, Sakshi recorded 15 rating points in week 13 of 2022. And in its 20th week, the media house reported 13 rating points. Sakshi’s rating has dipped over 15% in the period.
The steady decline of Sakshi could sound alarm bells for the management.
Meanwhile, ABN Andhrajyothi is reporting a steady rise in the rating points. In week 13, ABN reported 15 rating points and in week 20, it reported 19.1 rating points.
At a time when top rated channels like NTV and TV9 are dipping in rating points, ABN is registering an upward trend.
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