The Indian Premier League (IPL) 2025 has turned into a platform not just for cricket but for an overwhelming flood of advertisements promoting gutkha brands and online gambling platforms.
Viewers are voicing their frustration as more than 70% of ads on JioCinema’s Hotstar broadcast belong to brands like Rajshri, Vimal, Kamla Pasand, Dream11, PokerBaazi, and My11Circle. The aggressive marketing of these products has sparked widespread concerns, especially about their impact on the youth.
Many believe that constant exposure to such ads is damaging. One viewer noted that a large percentage of youth have already lost interest in studying due to cheap internet and easy access to betting apps, and now the constant push of gutkha ads will only worsen the situation.
Another expressed disappointment in top celebrities who promote these brands but would never allow their own children to indulge in them.
The hypocrisy is evident, with one user pointing out that while BCCI cricketers like Rohit Sharma promote betting apps, they ensure their own families stay away from such platforms.
People are also increasingly frustrated with the sheer number of ads during IPL matches, with some saying they wait for the first ball to be bowled before tuning in just to avoid them.
Others claim that the viewing experience has declined since Jio took over Hotstar, as advertisements now appear every 15 minutes.
Where we are first introduced to gutkha to ruin health, then gambling to drain savings, and finally loan recovery companies to create financial distress.
Many are now demanding a ban on such advertisements, similar to restrictions placed on cigarettes and alcohol. However, legal hurdles exist, as courts have ruled in favor of these companies despite government opposition.
Whether authorities will act remains uncertain, but for now, the public continues to feel helpless.
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