Marriage in India is often seen as one of the most sacred cultural bonds. Yet, the rise of dating apps is uncovering some hidden truths about today’s relationships.
Gleeden is not just another dating app. It is an extramarital dating platform created by women developers. In India, it already has over 3 million users, and a large share of them are women.
The app works differently from most platforms. Women can join for free, but men must pay about Rs. 1,800 to access messages. Extra charges apply for sending gifts. Bangalore and Mumbai have shown particularly strong adoption.
Recently, Gleeden ran a survey asking women why they commit adultery. The findings were revealing. Seven in ten women admitted seeking affairs because their husbands did not share household duties, lacked emotional support, or pressured them in married life.
Although the app has faced criticism mainly because it was created by women, the issues it highlights are deeply rooted in Indian marriages. The survey has only brought these concerns into public view.
Interestingly, other apps like Tinder, Bumble, Grindr, and Pure, where married individuals can also seek extramarital encounters, rarely face such debates. The difference with Gleeden lies in its visibility and open discussions. Public accounts draw attention, while hidden affairs often escape notice.
This situation reflects a wider societal paradox. Extramarital relationships may be quietly accepted, but when openly acknowledged, they invite questions about morality and tradition. Gleeden has brought this hidden tension into the spotlight.
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