Social Media Viral

Millions of Views: NRIs Digital Garba Talk of Town

Festivals remind you how culture keeps people connected across borders, even when distance separates them. For Indians abroad, missing Navratri is more than skipping an event. It means losing the sounds, colours, and togetherness that bring communities alive in India.

In today’s digital world, new ways of keeping traditions alive matter more than ever. Mumbai-based content creator Viraj Ghelani showed this in a playful way. Instead of being with his NRI friends, he used their photos to celebrate with them.

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Ghelani printed the pictures, held them, and danced garba during Navratri. This simple but creative act became a heartfelt tribute to those who were far away. It showed how imagination and technology keep traditions alive even across continents.

He shared the video on Instagram on September 24. It quickly went viral with over 1.3 million views and thousands of reactions. Users praised the creativity. NRIs tagged friends to include them. The response showed how digital celebrations feel just as real.

Many viewers joked about turning this into a “new startup.” Others found it funny and touching at the same time. The video proves celebrations are no longer limited to being physically present. What truly matters is the shared emotion behind them.

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Saumya

Saumya is a passionate Telugu movie addict and an avid binge watcher of OTT platforms, covering Travel, Bollywood, Tamil, Kannada, Malayalam, and international cinema. With a decade of experience at M9 News, Saumya br…

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