Sports

ICT Huge Sponsorship Deal: BCCI Curse to Continue?

Apollo Tyres has been confirmed as the new jersey sponsor for the Indian cricket team, taking over after Dream 11’s controversial exit. The deal marks a major sponsorship shift for Team India ahead of the upcoming matches.

BCCI Signs Lucrative Deal

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The BCCI has signed a deal with Apollo Tyres with a per-match fee of Rs. 4.5 crore. This is half a crore more than what Dream 11 had been paying during its sponsorship tenure.

Public Welcomes the Change

Fans are largely pleased with the new sponsor. Many feel it is a relief that an app accused of promoting harmful gambling habits will no longer feature on Team India’s jersey.

Scepticism Around Apollo Tyres

Despite the positive response, some critics are sceptical. They point to the history of brands facing setbacks after sponsoring Team India and predict Apollo Tyres may face the same fate.

Outcome Yet to Be Seen

Whether Apollo’s association with the BCCI turns into a big success or proves to be a miscalculated move will only be revealed in the future.

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Manaswini K

Manaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-R…

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