BCCI’s latest commercial announcement has stirred plenty of excitement. Asian Paints is now the Colour Partner for the next three years, and you can already see fans giving it their own colourful twist as India struggles in the ongoing Test series.
Partnership details
The deal covers more than 110 men’s, women’s and domestic matches in India. With a turnover of Rs 33,797 crore, Asian Paints strengthens its long connection with cricket through this new agreement.
Value and statements from both sides
The partnership is valued at about Rs 45 crore. BCCI secretary Devajit Saikia said the brand’s legacy matches the energy of Indian cricket. Asian Paints MD and CEO Amit Syngle said the tie up will bring more colour and joy through new fan activities.
What the brand gains
For Asian Paints, this is a major platform to connect with viewers every match day. You will see more fan centred campaigns across broadcasts, stadiums and digital spaces as the brand expands its presence.
Online reactions add humour
The timing has sparked jokes online, with fans saying Asian Paints can cover the black marks on India’s Test performances. These reactions show how closely public mood follows the team’s form.
Cricket needs colour on the field
While the deal benefits both sides, fans still want India to bring colour through stronger performances. For now, Asian Paints brightens the partnership, while you wait for the team to brighten the field.
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