Cricket is set to feature in the upcoming Asian Games and other global events before the Olympics 2028. The ICC, led by Jay Shah, is making strong efforts to promote cricket as a truly global sport. New tournaments are emerging in countries where cricket once had little following.
Growing Global Presence
From the Asian Games in 2026 to the African Games, PanAm Games, and the Olympics in 2027 and 2028, cricket’s reach is expanding faster than ever. The sport’s international appeal has grown beyond its traditional boundaries.
From Regional to Global Appeal
Cricket, once popular mainly in India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Australia, and England, is now gaining fans in Canada, Nepal, and Namibia. This rise shows how the sport’s appeal continues to evolve.
Push for Equality with Football
Efforts to place cricket on the same global pedestal as football are no longer just talk. The ICC’s actions are helping turn that dream into reality, marking a major step forward for the sport.
Breaking the Historical Monopoly
A few decades ago, England and Australia dominated world cricket, hosting most of the major tournaments. That monopoly ended when South Asian countries began to take the lead. Now, the next big change depends on expanding cricket in newer regions with the support of powerful boards like Cricket Australia, the ECB, and the BCCI.
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