Sivakarthikeyan’s Sudden Hype: Real or PR Stunt?

Sivakarthikeyan’s last movie, Amaran, has collected around 350 crores in worldwide box office collections, and after the blockbuster success of Amaran, many critics and trade experts posted that Sivakarthikeyan has officially entered the big league on social media.

Now, netizens on social media have raised a strong debate about whether Sivakarthikeyan is using a PR stunt to claim himself as the next superstar after the success of Amaran.

Netizens were suggested that even though Amaran had done wonders in the box office collections, the success of Amaran was not just because of Sivakarthikeyan; as Amaran was a good commercial package, and the movie was loved by the audience.

Despite the success of Amaran, Sivakarthikeyan has not even had an opening day collection of more than 5 crores, and that too on a festival day, as Ayalaan has grossed only around 4.5 crores on its opening day in Tamil Nadu.

Also, Vijay has announced that he’ll quit cinema after Jana Nayagan, and all of a sudden every trade analyst and critic was praising Sivakarthikeyan and projecting him as the next superstar.

Considering all this looks like a solid PR stunt is happening to project Sivakarthikeyan as the next Superstar of Kollywood, say some social media users.

However, Sivakarthikeyan has reached a massive height in a short period, and let us see how his upcoming movies perform in the box office collections.