WhatsApp university is a term that is synonymous with fake news, a feat that Meta never wanted to achieve. Fake news is not limited to WhatsApp but it spreads there the most given the wide reach it has, especially among the elderly population.
Both government and social media platforms have been trying to curb fake news with varying success but nothing absolute. Now, Meta has tied with the Misinformation Combat Alliance (MCA) to launch a fact-checking helpline dedicated to fighting deepfakes and AI-generated misinformation on WhatsApp.
With the advent of AI like OpenAI and Gemini and deepfake, the amount of misinformation has reached a level where it has become impossible to identify what is real. This new initiative will consist of a network of independent fact-checkers and research organisations. Users will be able to flag fake news by sending it to the dedicated chatbot developed by Meta. It will support English, Hindi, Tamil and Telugu.
Fact-checkers, industry partners and digital labs will then verify the messages. MCA will establish a central ‘deepfake analysis unit’ to manage all the incoming messages via the helpline.
It is said that the helpline will go live next month. If this initiative succeeds, it will be a great help and may reduce the amount of misinformation getting bigger every second.
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