Different companies in India are adopting generative artificial intelligence (AI) technology at different rates. While digitally savvy startups and global capability centres are deploying Proof of Concepts (POCs) .
Because of this production has become quicker and domestic enterprises are still evaluating gen AI’s enterprise-grade functionality and reliability.
According to an EY India survey, 66% of the top 50 most valuable unicorns in India are currently utilising AI or gen AI technologies, suggesting that startups have embraced AI technology at a faster pace than established firms.
Roughly 15–25% of POCs developed by domestic businesses are now being produced. Gen AI is being embraced by global capability centres (GCCs) for innovation, with 30 to 40% of POCs already in production. Nonetheless, the study emphasised three major obstacles that organisations face: high cost , Data piracy etc .
The usage of AI is expanding across many industries, with one-third of use cases centred on utilising intelligent assistants to carry out specific tasks. Another area where AI is being employed is marketing automation, where 25% of applications are related to text production and multimodal capabilities.
With 20% of attention going towards document summarization and business knowledge management, document intelligence is also starting to emerge as a major prospect.
The AI investment landscape in India is changing quickly as capital is being allocated more proactively to generative AI, industrial and energy utilities, and technology.
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