It has been a long time since Amazon prime had a proper blockbuster OTT outing in the Telugu market. This is primarily due to the fact that they have not been making any big acquisitions in the Telugu market in the recent past.
The fact that the last Telugu blockbuster for Amazon prime was Pushpa back in 2021 show the kind of drought that the OTT platform is facing in the Telugu market.
In terms of star material, it is Netflix, which is miles ahead of Amazon prime with its continuous big acquisitions and mega outings.
The fact that Netflix was so proactive to grab the sequel for blockbuster Pushpa – Pushpa 2, after the tremendous success of the first part from Amazon prime shows their stance and front foot activity.
Amazon simply does not have the star attraction to bring the Telugu audience to their platform, and this is going to be a crucial cause of concern.
Telugu audience are having to find dubbed films and international shows in Telugu language on Amazon prime due to the lack of the star hero material. This is very strange, considering the fact that Amazon, as a company, has deeper pockets than Netflix in terms of financial resources.
The last time, Amazon acquired a Telugu big hero film they delivered Game Changer and this did not end well for the leading OTT platform, and that is about it from them in the recent past.
It has reached a point where even the star heroes are reportedly insisting on selling their films to Netflix as this comes with added anticipation and bigger reach in the Telugu markets.
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