Frustrating! Non-Skippable Anti-Tobacco Ads On OTT: Does Government Think Audiences Are dumb?
The Union Health Ministry’s latest proposal for mandatory non-skippable anti-tobacco ads on OTT platforms is causing quite a stir.
According to the draft amendments, all films, regardless of their origin or CBFC certification, must display anti-tobacco health spots of at least 30 seconds at the beginning and middle of movies.
Additionally, an audio-visual disclaimer about tobacco’s harmful effects must play for 20 seconds as soon as the content starts streaming.
These ads on OTT platforms are simply an obnoxious and pointless rule. These platforms already offer a vast array of adult content, and their audience is far from innocent.
Forcing such ads onto viewers feels like an insult to their intelligence. Smoking, in this context, isn’t even a significant issue, yet the government is choosing to disrupt the flow of shows with bland, unskippable ads that no one needs to be reminded of.
It’s not only unnecessary but also frustrating, spoiling the entire viewing experience with these repetitive interruptions. Ridiculous, indeed.
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