Bethlehem Kudumba Unit: Blockbuster Takes a Hit on OTT?

The Malayalam film Bethlehem Kudumba Unit starring Nivin Pauly and Mamitha Baiju in the lead roles and directed by Girish A D was released in theatres on August 21st and received overwhelming positive responses from audiences and critics.

With super positive word of mouth, Bethlehem Kudumba Unit went on a rampage at the box office and emerged as an industry hit in Malayalam cinema by collecting more than 300 crores worldwide.

Following its blockbuster theatrical run, Bethlehem Kudumba Unit started streaming on the JioHotstar OTT platform on October 2nd in five languages such as Tamil, Telugu, Malayalam, Kannada and Hindi.

Since Bethlehem Kudumba Unit was a massive blockbuster, many people predicted that the film would have a pan-Indian reach after its OTT release. However, shockingly, Bethlehem Kudumba Unit is receiving mixed responses from OTT audiences.

While some people claim that Bethlehem Kudumba Unit is the best feel good film released in the Malayalam industry in recent years and highly appreciate the performances of Nivin Pauly and Mamitha Baiju, others are sharing negative responses.

They note that Bethlehem Kudumba Unit felt like a mediocre feel good drama and is just an average watch. They claim that Bethlehem Kudumba Unit is an overrated film and suggest that it is the biggest scam of this year. Furthermore, they wonder how Bethlehem Kudumba Unit became such a massive success, despite being an average film.

Ultimately, with mixed reviews from OTT audiences, it remains to be seen how Bethlehem Kudumba Unit is going to perform on OTT and whether it will emerge as a successful venture on OTT as well in the following days.