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Prime Video’s Risky ₹349 Bet on Kartik Aaryan’s Flop

Kartik Aaryan’s latest rom com Tu Meri Main Tera, Main Tera Tu Meri failed to perform at the box office. The film is now attempting a second phase through a digital release on Prime Video.

The film starred Kartik Aryan and Ananya Pandey in lead roles, with Neena Gupta and Jackie Shroff appearing in supporting roles. It released in theatres with expectations but ultimately disappointed audiences.

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Despite its visually appealing presentation and glossy romantic setting, the film failed to connect emotionally with viewers. Many felt the story relied heavily on familiar Bollywood romance clichés without offering freshness.

Even with strong promotions, the film struggled commercially. Reports suggest the worldwide gross remained around ₹48 crore, which was far below industry expectations for a Kartik Aaryan romantic entertainer.

The situation became more complicated after Kartik Aaryan was drawn into an Instagram related controversy. His Goa trip created online discussions after social media users speculated about him being seen with Karina Kubiliute.

Online reactions quickly intensified, leading to criticism and boycott calls from some users. As often seen on social media, the situation grew larger than the original issue and added negative attention to the film.

The film has now been released on Prime Video on a rental basis priced at Rs. 349. This decision has surprised many observers given the film’s weak theatrical performance.

Some viewers question whether audiences would pay for a rental release after skipping the film in theatres. The digital performance of Tu Meri Main Tera, Main Tera Tu Meri will now determine its final reception.

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Saumya

Saumya is a passionate Telugu movie addict and an avid binge watcher of OTT platforms, covering Travel, Bollywood, Tamil, Kannada, Malayalam, and international cinema. With a decade of experience at M9 News, Saumya br…

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