In the field of marketing, creativity sells. You can’t rely on the same tactics over and over again. Same is true when you’re marketing a new movie. Filmmakers often come up with unique ideas to promote their films. Netflix India has a big release coming up for which they’re doing the best they can for promotion. Archies is going to release on the 7th of December and Netflix wants it to be the buzzing topic.
Netflix India has collaborated with 12 big brands that will promote the movie. This is the biggest ever brand marketing collaboration for any OTT film in India. Netflix has made ties with companies like Maybelline, Starbucks, Flipkart, Boat etc.
It is a unique marketing technique that can mutually benefit both the movie and the brand. The best use of it was seen during the release of Hollywood film Barbie. Barbie made collaborations with numerous brands placing promotional products in the market.
Archies has made deals for similar product placement. Flipkart is offering an Archies line in fashion while Starbucks has holiday special drinks like Veronica’s toffee nut crunch Frappuccino. The marketing game is up for the film and Netflix is hoping for it to be a big hit.
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