What to Watch on OTT

No Takers for Prime Video’s 10K Offer on GC

Global star Ram Charan and director Shankar’s pan-India film Game Changer has become an outright disaster across all languages, be it Telugu, Tamil, or Hindi. Its next stop is an OTT release on Amazon Prime Video.

Amazon Prime Video recently posted a social media tweet asking followers to hit 10K likes to unlock a “mega update.”

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They even hinted at the Game Changer release date by using the word “mega” in the tweet.

Surprisingly, a day later, the tweet is still struggling to reach 10K likes, reflecting the sad reality of the film’s fate.

Typically, when a star hero’s name is associated with a project, and a major platform like Prime Video, with its vast follower base, fails to garner 10K likes, it signals poor engagement and hints at the limited interest the film might generate when it starts streaming.

Even before the film’s digital release, other fandoms have already started trolling Amazon Prime Video for failing to reach the target and for the apparent rejection of their promotional strategy.

It will be interesting to see if the tweet eventually reaches 10K likes or not. Regardless, Prime Video will have to reveal the update sometime today.

This entire situation might have come as a shocker to Prime Video India’s social media team, leaving them embarrassed by the underwhelming response.

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Manaswini K

Manaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-R…

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