Streaming shows and movies have become a key part of our entertainment, leading streaming platforms to invest heavily in creating and promoting new content. Ormax’s mid-year report highlights which direct-to-OTT films and shows have captured the most attention in India.
Among Telugu content, B&B: Bujji & Bhairava featuring Prabhas and Keerthy Suresh, an animated prelude to the highly anticipated film Kalki 2898 AD, topped the charts as the most-watched Telugu show in the first half of 2024.
Available on Amazon Prime Video, it garnered 4.9 million views, thanks to its short length of 28 minutes and its connection to a major film.
Top Telugu Shows/Films (January – June 2024):
1. B&B: Bujji & Bhairava (Amazon Prime Video) – 4.9 million views
2. 90’s – A Middle Class Biopic (ETV Win) – 3.8 million views
3. Miss Perfect (Disney+ Hotstar) – 3.1 million views
4. Special Investigation Team (Zee5) – 2.8 million views
5. Bhamakalapam 2 (Aha) – 2.7 million views
In Tamil content, Inspector Rishi led by a wide margin, becoming the most-watched Tamil show.
Top Tamil Shows/Films (January – June 2024):
1. Inspector Rishi (Amazon Prime Video) – 4.9 million views
2. Heart Beat (Disney+ Hotstar) – 3.3 million views
3. Uppu Puli Kaaram (Disney+ Hotstar) – 2.9 million views
4. Pon Ondru Kanden (JioCinema) – 2.4 million views
5. MasterChef India Tamil S2 (Sony LIV) – 1.5 million views
For international content, The Boys S4 was the top performer, while Bridgerton S3 was notable but came in fifth.
Top International Shows (January – June 2024):
1. The Boys S4 (Amazon Prime Video) – 10.5 million views
2. House Of The Dragon S2 (JioCinema) – 8.2 million views
3. Fallout (Amazon Prime Video) – 8.0 million views
4. 3 Body Problem (Netflix) – 6.9 million views
5. Bridgerton S3 (Netflix) – 6.0 million views
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