Jio Cinema’s premium plan starting from just ₹29, was a huge hit on the OTTs, in this way Jio Cinema’s rate may put pressure on many streaming platforms.
And rumours have it that they are going to launch AVOD again.
Starting at just Rs 29 per month, this plan gives an ad-free experience delivered in up to 4K quality, along with offline viewing options. Earlier, JioCinema was offering the premium subscription plan at Rs 999 per annum.
Jio Cinema said they have no intention to repeat the same strategy. But to uplift their content both with or without subscription is still a thing.
“It is very interesting. Good luck to them. We still remain a subscribed platform and we are hybrid- SVOD and AVOD. Honestly, we don’t see much of an impact of other OTT platforms going free because the quality of content that we put up is very high and compelling. We want to stay in SVOD and AVOD”, according to the sources.
The new subscription offering, ‘JioCinema Premium’, offers an ad-free experience. Members can access exclusive series, movies, Hollywood content, kids’ shows, and TV entertainment on any device, including Connected TVs.
The platform also has a ‘family plan’ at Rs 89 a month, with an additional benefit of four simultaneous screen access. Existing JioCinema premium members can avail additional benefits of the “family plan” at no extra cost.
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