Top OTT’s Logo Revamp: Will Content Also Improve?

Zee5 has finally got its brand new logo, as was announced a few days ago. It’s a part of the Indian homegrown platform’s revamp strategy.

They have also unveiled a new tagline which is “Apni Bhasha, Apni Kahaniyan.” Reportedly, Zee5 now aims to focus on hyper-local storytelling, language-driven personalization, and smarter technology.

ZEE5 is now structured around regional verticals to ensure cultural authenticity and storytelling depth. Some of the new originals crossing linguistic borders include ‘Detective Sherdil’ (Hindi), ‘Chhal Kapat: The Deception’ (Hindi), ‘Aata Thambhahya Naay’ (Marathi), ‘Sattamum Neethiyum’ (Tamil), ‘Mothubaru Love Story’ (Telugu), ‘Inspection Bungalow’ (Malayalam), ‘Maarigallu’ (Kannada), and ‘Vibhishan’ (Bengali) among others.

Amit Goenka, President, Digital Businesses and Platforms, Zee Entertainment Enterprises Ltd., stated, “Our strategic focus is clear – strengthen our footprint across India and global markets, deepen engagement through culturally relevant storytelling, and continue building a tech-enabled, scalable platform that’s personalized and intuitive. It’s a cultural shift in how consumers discover, connect with, and consume Indian entertainment globally.”

Chief Marketing Officer Kartik Mahadev added, “A story told in your language feels lived in. Our multilingual campaign is a celebration of identity and belonging, spanning tier-2 and tier-3 towns to global audiences.”

Now, let’s see how Zee5 thrives in its new role as the definitive destination for diverse, multilingual content.