
Dhadak 2, Homebound, and Sunny Sanskari Ki Tulsi Kumari may have flopped at the box office, but Dharma Productions hasn’t faced major financial losses on at least two of them.
In a recent interview, Dharma’s production head, Somen Mishra, revealed that Dhadak 2 and Homebound were among the most tightly budgeted projects the company has ever made, ensuring they remained safe financially.
He explained that both films were made with controlled budgets, and every department, from writers to heads of departments, shared in the profits. Janhvi Kapoor reportedly worked on Homebound without charging a fee.
According to Somen, box office numbers were never a concern for these two films. Dharma recovers most of its investment through non-theatrical sources such as music, digital, and satellite rights. This approach allows the studio to minimise financial risk even before a film’s release.
He further noted that if a film’s budget is ₹100 crore, Dharma ensures that around ₹80 crore is secured from these alternate sources, limiting their risk to only about 20%.
Dhadak 2 managed to earn ₹29 crore at the box office, while Homebound, after a limited release, collected only ₹3 crore. Despite that, both films remained financially safe.
However, fans questioned Karan Johar’s earlier claim that he wouldn’t make films like Homebound again, given it didn’t cause any losses. Some also doubted the claim about Janhvi Kapoor working for free, calling it a PR move.
Others pointed out that even Sunny Sanskari Ki Tulsi Kumari, though only moderately received, may not have lost money it just made smaller profits.
This discussion has shed light on how Dharma’s business model works producing frequent, mid-scale films that may underperform theatrically but stay profitable through smart budgeting and non-theatrical revenue.
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