Dhurandhar Trailer Views: What Went Wrong?

On 18 November 2025, Dhurandhar’s trailer launch drew only 7 million YouTube views. Fans and film enthusiasts slammed the production team for weak marketing and accused them of damaging another big-scale project through poor planning and slow promotion.

Dhurandhar features Ranveer Singh, Sanjay Dutt, Akhshaye Khanna, R. Madhavan, and Arjun Rampal. It was expected to be one of 2025’s biggest films, but the trailer failed to create strong impact. Many viewers said it did not meet the hype.

After the launch, people on social media claimed the production house prioritised Baramulla over this star-loaded project. They argued that Dhurandhar now suffers because of that choice. The tone online remained sharp and critical throughout the day.

Enthusiasts pointed out that the weak marketing strategy created a major disservice for Ranveer and the rest of the cast. They highlighted how the film was denied the promotional push required for a large-scale release with such a powerful lineup.

As of today, the trailer crossed 46 million views, overtaking the record of Aditya Dhar’s Uri: The Surgical Strike, which received 20 million views in its first week. The rise in numbers, however, did not calm the criticism around the slow start.

Reviewers argued that a film of this scale and budget should have earned 46 million views on Day 1. They also felt that the trailer’s excessive gore visuals pushed away family viewers, youngsters, and older audiences who prefer cleaner content.

Users criticised the marketing team for ignoring how violence should be presented in a trailer. They said the visuals, sound effects, and reveal shots exposed too much of the film’s concept, leaving little to the imagination for theatre viewers.

Many reviewers felt the 4-minute 8-second trailer overloaded audiences with information. They suggested breaking it into multiple short cuts, each introducing one character every 20 days, instead of releasing a single long trailer that reveals the entire storyline.

The underwhelming response and lack of pre-release excitement have sparked debates about whether Dhurandhar can match Uri’s box-office strength. The discussion grows louder as the film heads toward its 5 December release without the expected hype.

With only days left for release, Dhurandhar’s team is being urged to reach more viewers and revive interest. Film circles believe stronger outreach can still change the mood and give the film a visible push at the right time.