Masses in Love with Cringe? EDKD Strikes Big at BO

Ek Deewane Ki Deewaniyat has turned out to be one of the biggest surprises at the box office. Competing with Thamma for audience attention, the film’s success has taken everyone by surprise.

Released on October 20, the film has collected around ₹19 crore in just three days despite facing strong competition. Fans and critics alike are impressed by its unexpected performance.

This marks Harshvardhan Rane’s biggest box office opener so far, as the film achieved double-digit earnings on its very first day.

However, many online users are questioning the hype. Some believe the film’s exaggerated, toxic love story shouldn’t be celebrated, wondering whether audience tastes have declined.

But Ek Deewane Ki Deewaniyat resonates strongly with Tier 2 and Tier 3 audiences, who form the majority of India’s moviegoers. For them, such passionate and escapist stories offer entertainment and emotional release, something missing from much of today’s urban-focused cinema.

As single-screen theatres continue to fade, films catering to this audience have also declined. The success of Ek Deewane Ki Deewaniyat reminds filmmakers that India’s true audience extends far beyond city multiplexes.

While some may dismiss the film as “cringe,” for many others, it captures the intensity and madness of love. Just as the urban audience deserves grounded, relatable cinema, this audience too deserves stories that reflect their emotions and dreams.