Aamir Khan Gone Crazy? Why So Early Advance Bookings?

Ek Din, backed by Aamir Khan, features Junaid Khan and Sai Pallavi in lead roles. The film is positioned as an emotional romantic drama.

Despite its theme, the film has struggled to gain attention. The ongoing buzz around Dhurandhar has overshadowed its promotions.

The trailer was released two weeks ago but did not create strong impact. The heavy focus on Dhurandhar in theatres affected its visibility.

The makers also released the title track, sung by Arijit Singh. The song highlights the film’s emotional tone and stands out as an early positive.

The film is scheduled to release on May 1. However, what surprised many is that advance bookings have already opened nearly a month in advance.

This early booking strategy has raised questions among fans. Many feel it is unusual, especially since the film currently has limited buzz.

Some viewers also pointed out that people may book tickets without realising the release date. This could lead to confusion, particularly with non-cancellable bookings.

Others have reacted with humour, suggesting that early bookings may help secure initial sales. Some even compared this move with Dhurandhar 2, which did not follow such an approach.

With low visibility so far, the strategy has sparked curiosity. It remains to be seen whether this early booking plan will benefit the film upon release.