Latest Viral Star Insured His Lips? Real or Gimmick

Emraan Hashmi has taken a witty dig at his own song while promoting a new brand. In a recent ad for Foxtale’s lipcare range, with the tagline “Moisturised honth tere, Bright lips mere,” he plays along with his famous image as the “serial kisser.”

In the ad, an insurance agent suggests he insure his lips, just like Aishwarya Rai’s eyes and Amitabh Bachchan’s voice are insured. The agent claims Emraan’s lips have iconic status in Bollywood, urging him to protect them.

The actor, who rose to fame through romantic films, has recently found fresh attention with his role in The Ba**ds of Bollywood*. Clips from the series have gone viral, making him a trending figure once again.

Now, the Foxtale lip balm ad has added to the buzz with its cheeky punchlines. Emraan is shown ensuring his lips stay “insured” with the product, sparking laughs among viewers.

Meanwhile, a rumour has spread on social media that Emraan is actually insuring his lips in real life, though this remains unconfirmed.