Flops Branded As Hits: Secret Deal To Recover?

Saregama India Ltd, owned by RP Sanjiv Goenka, is in talks to buy a majority stake in Karan Johar’s Dharma Productions. This comes as the film industry faces challenges.

Many production houses, including Dharma, are struggling due to changes in how films earn money. They are less dependent on satellite and digital rights, while star fees are increasing.

Dharma Productions has been looking for investors for a while. They have talked to several large companies and businesspeople. Saregama wants to take advantage of Dharma’s strong connections in the industry and its ability to work with big stars.

With less number of companies willing to finance new films other than Jio, teaming up with Dharma could be a good move for Saregama. Dharma’s reputation could help secure better deals for films after their theater runs.

The pandemic has made it difficult for many producers. Some believe that Dharma should partner with a larger, more stable company.

Recently, Dharma has released several films, including Kill, Bad Newz, Yodha, and Mr. & Mrs. Mahi, but these have not performed well at the box office.

In fact, Dharma has not had a big hit in the last four years. Karan Johar is considering selling a majority stake to raise funds for future projects.

While some analysts called Brahmastra and Bad Newz hits, they actually resulted in big losses for the company.

Dharma’s upcoming film, Jigra, starring Alia Bhatt, is set to release soon but it is also not generating enough buzz.