Salman Khan’s upcoming film Sikandar is generating a lot of buzz and that too especially about its performance in North America.
The question is: Can it match or beat Ranbir Kapoor’s Animal which made around $15 million in North America and is the 3rd highest grossing Hindi film in the region?
South Indian films have been premiering in North America for a long time and Bollywood is slowly adopting the trend.
Sikandar will have premieres in North America and hopes to follow the success of films like Animal.
While Animal’s exact premiere numbers are not disclosed, its opening was impressive and contributed to the overall numbers.
Salman Khan with his massive global fanbase is looking to leverage this to boost Sikandar’s North American numbers.
Despite Salman’s international popularity, his recent films haven’t mirrored the success of Animal in North America.
Tiger 3 for instance had a good opening day with $2.25 million but numbers are not disclosed.
To beat Animal’s $15 million benchmark, Sikandar needs to create massive interest and positive word of mouth.
The first teaser of Sikandar got a lukewarm response so they need a better trailer and aggressive marketing.
Creating buzz is crucial to attract North American audience especially when you are competing with other big releases.
Beating Animal’s North America numbers is ambitious but Sikandar can still make an impact.
A strong promotion along with good audience reception can make Sikandar a contender in North America.
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