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The advertisement which is in Gujarati reads, ‘Play, but with love, this Navarathri’. What’s wrong with the advertisement caption is the use of the word ‘Navaratri’, one of the big festivals celebrated by the Hindus. It’s a condom.brand advertisement. Naturally, this didn’t go well with the religious fundamentalists who see this act as a disrespect to the sacred festival and their religion.
One such outfit in Gujarat is demanding the condom brand Manforce to pull down the advertisement. It is also demanding the government to ban the advertisement and also take action against the actress to make the actors responsible for the brands they endorse, in the future.
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