Young Hero & Heroine’s Love, A PR Stunt?

Bollywood movie ‘Raabta’ is coming on 9th June. More than the movie, the off-screen chemistry of Sushanth Singh Rajput and Kriti Sanon is making headlines. Why is their love-life leaked only before the release of their movie? Is it a promotional strategy by their respective PR teams?

[m9ad]

Salman Khan is talking about using bicycles and launched ‘Being Human Cycles’ before the release of his movie ‘Tubelight’. Akshay Kumar is batting against open defecation when his film ‘Toilet, Ek Prem Katha’ is getting ready for release.

These days movie promotions have become very tiring for any movie’s team running from one event to another and from one television channel to another. Besides these events, the star actors and star technicians have separate PR agencies which plan publicity.

The whole idea of such instances seems to be in news by the means of cooking up stories and feeding the media with the fabricated news. Sometimes, the PR agencies even spread gossips. We have seen how Akhil’s PR tried to create publicity for Akhil when he attended the birthday party of Karan Johar speculating Akhil’s Bollywood debut. This stunt backfired, though.