The first pan-Indian outing from Telugu cinema in 2024 is HanuMan which marks the collaboration of Prasanth Varma and Teja Sajja. The film is set for release on the 12th of January and it sure has picked the absolute best timing for its release.
Firstly, Sankranthi is anyway lucrative in Telugu states. The real deal is in Hindi now. The film has a strong Hindutva wave, as confirmed in the teasers and trailer. The Hindutva vibe could work very well for the film if it can impress the Hindi folk.
Coming to the timing aspect, all of Northern India is vibing with the Jai Shree Ram mantra with the prestigious Ayodhya Ram Mandir to be inaugurated on a stellar scale on 22 January. The Hindutva enchantment is reaching its peak in the Northern belt.
At this time, coming up with a Hindu celebratory film that also has Lord Ram Mantra in the midst of it, could work wonderfully well for HanuMan. The timing of the release is such that it is coming just 10 days before Ayodhya Ram Mandir’s opening.
The promotional material of HanuMan implies that the film caters to families and younger sections as well. This could work in its favor in Hindi.
The film has gotten its timing of release perfectly right and all it needs now is a good word of mouth that can set the ball rolling up north.
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