No Branding Yet, Allu Arjun Must Be Cautious?

Allu Arjun's Raka needs bigger buzz

Allu Arjun is currently one of the biggest names in Indian cinema after the tremendous success of Pushpa. His Hindi market grew beyond expectations, thanks to the Pushpa wave, and the responsibility is on him to sustain the same.

In this context, the discussion has already opened up about the next film from Allu Arjun, which will be Raka.

A glimpse poster of the film and the theme video of the same has also been released by the makers already, and the film is currently progressing with the shooting process in Mumbai.

But the problem with this project has been with the lack of establishment of commercial branding till now.

Earlier, in the case of Pushpa, the title itself grabbed the attention while the posters that were released first could generate significant traction for the film much before the release. There was a layer of anticipation all over.

This level of intriguing anticipation has not yet been established by Raaka, it needs to be said. This is precisely where the makers are to be careful.

Allu Arjun has been promoting the hand gesture to the best of his capability, it has not yet been established to much wider degree among the public.

It is true that it is very early to comment on the prospect of this film already, considering that there is a lot of time to go for the release and the subsequent promotional campaign.

But considering the Pushpa mania, the ideal outcome for Allu Arjun will be to establish this Raka film as a prime competition in the Indian market at the earliest.